Beyond Templates: Turning CustomGPTs Into Revenue Engines
How purpose-built AI tools can unlock new income streams, streamline delivery, and elevate your client experience
If you’ve been circling around the idea of AI but still haven’t moved beyond email drafting or basic automation, CustomGPTs might be your turning point.
In a dense but highly practical resource, Wendy Breakstone breaks down how coaches, service providers, and creators can harness the power of CustomGPTs to not just save time — but make real money.
Here’s what you need to know.
What Is a CustomGPT?
A CustomGPT is a tailored AI chatbot built inside OpenAI’s ChatGPT platform. Instead of needing complex prompts, it’s trained on your frameworks, language, and purpose — so it delivers fast, contextual answers with minimal effort.
You can use them internally to optimize operations, or embed them into your client-facing offers to help people get better, faster results.
Think of it as: “Build once, use on repeat.”
3 Types of CustomGPTs You Can Create
Foundational GPTs
These are based on your unique process or methodology — the core of your business. They support the transformation you promise clients, and are usually accompanied by worksheets or frameworks.
These are based on your unique process or methodology — the core of your business. They support the transformation you promise clients, and are usually accompanied by worksheets or frameworks.
Add-On GPTs
These extend Foundational GPTs, acting as bonus layers or next steps. Think follow-ups, expansions, or specialized tools that deepen learning and results.
These extend Foundational GPTs, acting as bonus layers or next steps. Think follow-ups, expansions, or specialized tools that deepen learning and results.
Standalone GPTs
Focused, fast, and useful — these are great for lead magnets, workshops, or low-ticket offers. They offer one clear function (like writing a social bio or optimizing a CTA) and deliver it quickly.
Focused, fast, and useful — these are great for lead magnets, workshops, or low-ticket offers. They offer one clear function (like writing a social bio or optimizing a CTA) and deliver it quickly.
Why CustomGPTs = Profit Potential
Wendy outlines several reasons why these tools aren’t just helpful — they’re profitable:
Higher Completion Rates → Clients move through your programs faster with fewer obstacles.
More Happy Clients → This leads to more upsells, referrals, and stronger testimonials.
Passive Income Streams → Sell your CustomGPTs, bundle them into offers, or license them.
Time Savings → Automate the FAQs, copy edits, and low-level coaching tasks that drain your time.
Ultimately, she makes a clear case: CustomGPTs increase lifetime customer value while lowering your delivery effort.
75+ Ways to Use CustomGPTs
The second half of the PDF is packed with plug-and-play ideas for GPTs across different categories:
Marketing & Messaging → Content calendars, persona builders, USP generators, brand voice assistants
Copywriting → Sales page helpers, email subject line writers, testimonial collectors
Social Media → Instagram carousel writers, LinkedIn post advisors, TikTok content ideators
Courses → Outline builders, workbook creators, launch planners
Finance & Ops → Invoice generators, onboarding flows, SOP writers
Wellness & Lifestyle → Meal planners, meditation guides, habit trackers
You could literally build an entire product ecosystem around just 3–5 of these.
🌱 Final Thought:
CustomGPTs aren’t about replacing your work — they’re about scaling your systems without sacrificing your soul.
They help you deliver your genius at scale, reduce friction, and create more value with less effort. At Lumera, that’s exactly the kind of clarity and momentum we believe AI should create.
