Inside AI: A Practical Playbook for Small Business Owners
Why AI isn’t just for big tech — and how to use it right now to save time, grow smarter, and reduce friction.
In a sea of hype, Mat Bullock’s Inside AI stands out by cutting through the noise. It’s not for engineers or data scientists. It’s a practical guide for solo founders, small teams, and local service providers who want to use AI to simplify and scale their business — without the jargon.
AI as Your Quiet Advantage
Mat’s core message is simple: AI isn’t here to replace you. It’s here to reduce what drains you.
Using tools like ChatGPT and his own platform, Brainbox AI, Mat walks through how any business — from cleaners to consultants — can start using AI for:
Automating customer service and follow-ups
Writing emails, social posts, ads, and content
Building websites and lead funnels
Streamlining admin, reminders, and onboarding
Analyzing data and spotting business trends
You don’t need perfect systems or complex tools. You need clarity, a clean process, and a few smart automations.
6 Key Use Cases You Can Apply Today
Lead Nurturing
→ Use ChatGPT and automation to write sequences that follow up, rebook, or upsell — all while sounding like you.
→ Use ChatGPT and automation to write sequences that follow up, rebook, or upsell — all while sounding like you.
Social Media at Scale
→ Plan 30 days of posts in minutes. Schedule, adapt by tone or channel, and track performance with AI.
→ Plan 30 days of posts in minutes. Schedule, adapt by tone or channel, and track performance with AI.
Smarter Admin
→ Automate invoices, appointment confirmations, service reminders, and even contracts using merge fields.
→ Automate invoices, appointment confirmations, service reminders, and even contracts using merge fields.
Website + Funnel Building
→ Don’t just create a “nice site” — build a lead machine. Brainbox lets you write, build, and connect your funnel with built-in AI.
→ Don’t just create a “nice site” — build a lead machine. Brainbox lets you write, build, and connect your funnel with built-in AI.
Customer Service
→ AI voice agents and live chatbots can handle bookings, FAQs, and follow-ups with instant speed and clarity.
→ AI voice agents and live chatbots can handle bookings, FAQs, and follow-ups with instant speed and clarity.
Real-Time Business Insights
→ Use AI to spot dips in leads, high-value segments, and underperforming campaigns before they hurt your bottom line.
→ Use AI to spot dips in leads, high-value segments, and underperforming campaigns before they hurt your bottom line.
The Lumera Takeaway
Mat’s advice echoes Lumera’s ethos: start small, automate thoughtfully, and let AI support your creative focus. Whether you’re scaling or stabilizing, integrating AI isn’t a big bang — it’s a slow, clear shift in how you operate.
You’re not automating creativity. You’re freeing up space to use it better.
